From free white goods to competitive mortgages: How developers are attracting first-time buyers - Property, House & Home - The Independent
One irony of the current housing market hiatus is that while there are apparently too few new homes being built to house Britain's growing population, developers themselves are unable to sell all of those that are actually completed.
So on the one hand, there were fewer homes built in the UK in 2009 than in any peacetime year since 1924, and the social housing waiting list almost doubled to 1.8 million families during the 1997-2010 Labour government. Yet most housebuilders across the country are now cutting prices and offering incentives to woo reluctant buyers.
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