BBC News - Media rivals clash over property website advert
UTV has been ordered to scrap an advertisement for its property website which claimed to be "NI's largest".
The Advertising Standards Authority said the ad by PropertyPal.com misled the public.
The complaint against the UTV website was lodged by Propertynews.com - a rival site owned by the Belfast Telegraph from the Independent News & Media Group.
The PropertyPal ad claimed it offered "more choice than anywhere else".
This was misleading, the ASA said.
The claim that its website was the largest was also misleading, the independent watchdog ruled. In all, UTV was told its advertisement broke the advertising code on three counts.
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