Kirstie Allsopp to front B&Q campaign | News | Marketing Week
B&Q has signed up TV decorators Kirstie Allsopp and George Clarke to front a campaign designed to give consumers more confidence to redecorate their homes.
Allsopp, who stars in property show Location, Location, Location and interiors programme Kirstie’s Homemade Home, will feature in B&Q’s making it easier campaign alongside Clarke, star of The Home Show and Restoration Man.
The content driven campaign will see Allsopp give B&Q customers tips and advice on reusing, recycling and redecorating through in store appearances, communication materials and online ...
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