Read all about it. | Blog
If nothing else, the arrest of the Tchenguiz brothers on the 9th of March illustrated just how deeply digital communication has become embedded in the property sector. My abiding memory of MIPIM 2011 will be the astonished conversations that morning, most of which seemed to start with the passing of a smart phone and the question: “Have you seen this?!”
This year’s MIPIM could well be considered a milestone moment, marking the point when social media in the corporate real estate market went mainstream.
Over the preceding weeks there had been much chatter on Twitter, and on property networking sites, regarding the world's premier real estate event. The frequency with which the relevant hashtag, #mipim, was used to highlight a comment relevant to the event, gathered pace as property professionals made their final preparations for their pilgrimage to Cannes.
Read more: http://www.propertyweek.com/read-all-about-it/5014898.blog#ixzz1GbvE4TWo
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