Shared ownership schemes: still a stretch to get on the ladder | Money | The Guardian

Shared ownership schemes: still a stretch to get on the ladder | Money | The Guardian

It's the ads splashed across virtually every newspaper's property section that do it. They show groups of glamorous twentysomethings or loved-up couples lounging around in perfectly minimalist interiors. All have model looks, all appear to be in various states of ecstasy, and all are living the dream in a shared-ownership flat.

With their invitations to "escape the rental trap" and "enjoy waterfront living from £55,000", the marketing campaigns make shared ownership schemes – where buyers with household incomes of under £60,000 purchase a stake of up to 75% in a home and pay rent on the rest – look tempting.