Twitter: Celebrities who bombard fans with updates have shorter careers | Mail Online
Celebrities who bombard fans with Twitter updates are likely to have shorter careers than those who maintain an aura of mystique, according to a survey.
Constant access to music megastars such as Katy Perry, Lady Gaga and Justin Bieber through social networking sites makes them less appealing and increases the chances of their fans becoming bored, research claimed.
A music consumer study by Bauer Media said industry bosses are even considering restricting stars' tweets as 'knowing too much can kill off rock stars'
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