You’ve probably figured this out by now: “homes for sale” in your city is one of the most competitive search queries on Google. If you’ve accepted the fact that your website will only get up to the 10th page – DON’T! There are a lot of things you can do to move your website further up in search engine results, if you are willing to put in a little work. The payoff will be occupying the most valuable real estate on the web! Here are 12 ways real estate agents can move up in search results:
Focus on Specific Keywords
You cannot skip this step because every step after it is based on this one. These keywords represent what people are searching to get to your website. I could write endless blog posts on how to choose keywords and do keyword research, but here are 3 basic tips:- Choose 5 keywords to focus in total on your website, and use only one (maybe 2) for each website page. I know that might not seem like a lot. But, what you are aiming for is more precise targeting. If you have 20 keywords, your site will be watered down, and you won’t rank very high for any of them. But, if you have a small manageable list of keywords, you can focus all of your content around those and be more competitive against sites that are trying to do it all.
- Choose keywords that are popular, but maybe not the most popular. Everyone will go for the search term that is the most popular. But sometimes the 2nd or 3rd most popular keywords still have a high volume of search traffic, but might have less competition.
- Keep your keywords up to date. As a real estate agent, you know what communities are booming and where people most desire to live. Take advantage of that knowledge and tailor your keywords to one or two of those micro areas. You’ll pick up added SEO value where the big guys may not be looking yet.
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