It has caused a profit slump for AGA Rangemaster, which also makes Rayburns and Fired Earth tiles. They tumbled from £4.2 million to £1.6 million over the first six months of the year as people postponed plans to revamp their kitchens or plumped for cheaper cookers.
Backed by celebrity endorsements from Jamie Oliver, the chef, and Gerard Depardieu, the actor, sales of the Aga have boomed in recent years.
However, the cost plus concerns over its environmental impact have led to sales “flatlining”, despite the company trying to burnish its green credentials by bringing out a more fuel-efficient range.
No comments:
Post a Comment