Facebook's Twitter-like Feature Could Help Your Business | PCWorld Business Center
Facebook confirmed last week that it was developing and testing a new feature called Happening Now, as it told the Next Web. The feature would allow users to see in real time what their friends are commenting on and "liking." Happening Now was rolled out to a "small percent" of Facebook users.
The feature is clearly an attempt to replicate (or at least tap into) the power of real-time sharing, which Twitter has dominated since its inception. The Happening Now bar appears on the right hand side of a user's Facebook page, displaying real-time updates below the dedicated spaces for advertising, letting users see how their friends are interacting with one another without having to leave the main page.
Currently, information that appears in the News Feed also pops up in the Happening Now feed--a redundancy Facebook will surely try to correct.
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