How Google Instant Pages Improves Search -- InformationWeek
Getting the right answer at Google used to be a matter of luck. The company enshrined that assessment of its accuracy on its search page with a button labeled "I'm Feeling Lucky," which takes searchers to the top entry in what for most searches is probably a long list of search results of varying relevance.
Fewer than 1% of Google users feel confident enough in Google's ability to answer queries to try their luck, or so said Google's Marissa Mayer in 2007.
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