RIGHTMOVE IN WRONG MOVE AFTER RIOTS GAFFE | City A.M.
RED FACES at Rightmove, after the property website waded into the online chatter about the London riots with a horribly misjudged Facebook and Twitter message about house prices.
“Are the riots affecting where you live?” Rightmove asked its 13,600 followers as buildings burned, shops were looted and families feared for the safety of their children. “What do you think will happen to house prices in those areas?”
But no-one was in the mood to discuss property valuations. “You are not serious?” retweeted one outraged follower, sparking a social media backlash that led to the offending post being deleted and a torrent of grovelling tweets from Rightmove.
“We should have known better,” backtracked the FTSE 250 business on its “badly thought through” strategy. “Apologies all,” the company added later. “That was a stupid message for us to send out. We are incredibly sorry if and where we caused offense [sic].”
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