How to build a profitable blog: developing a design and theme | Money | The Guardian
You've picked your name and bought your domain, and hopefully got Wordpress installed without too much trouble. Now it's time to design your blog, by choosing and changing its theme.
First impressions count. How many blogs have you clicked on, only to click away almost immediately because they just didn't appeal? You don't want to turn people off before they have a chance to find out what amazing stuff you're writing about, so an attractive appearance is important.
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