Trust me, I'm an estate agent: How underhand technology is being used to sell homes - Property, House & Home - The Independent
The popular image of estate agents is that of wide boys (and girls) driving branded Minis by day and shiny BMWs by night, expansive with asking prices and expensive with fees. Their offices reinforce the belief that even in recessionary times, estate agents see themselves as Masters of the Universe, hitting the phones and scanning emails in pursuit of a quick sale.
Yet we love them – at least when they are selling our homes rather than cajoling us into buying. When we become vendors we want agents like Lord Sugar on speed, dispatching time-wasters with a pointed finger and a two-word send off, as they inexorably move to clinch that deal.
But what are the tricks of the trade that lie behind the sharp suits and commission charges?
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