Can a scent sell your home? | Rightmove Property Blog
A recent survey by Air Wick looked at the nation’s noses and found baked bread the most popular scent, with a third (33%) selecting that homely aroma as the most likely to encourage them to buy a house. Fresh flowers (30%), clean sheets (23%) and a cake in the oven (20%) followed closely behind in the survey. Unsurprisingly – rubbish bins (24%), a wet dog (11%) and bin bags (11%) were voted the worst smells in the home and the most likely to put someone off buying.
The research has uncovered what smells have emotional ties to our lives in Britain. People enjoy classic fragrances and scents that they know and love, with eight in ten admitting that a scent can make them happier. Brits say the smell of an open fire reminds them most of autumn or winter, while freshly cut grass in the garden is most reflective of spring or summer.
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