Would you rent property A or property B? | Alex Johnson | Independent Editor's choice Blogs
Interesting experiment by letting agency Upad. On the basis that portraying the features and appeal of a property is an important marketing tool for landlords wanting to attract tenants, Upad wanted to test how vital the picture of the property is to a prospective tenant who is searching for a new home.
So they advertised the same property under separate adverts and compared them. One had the original photos taken by the landlord, the other had professional photos taken by one of the company’s professional photographers. Advert A, pictured above, was live for 58 days and had 10 tenant enquiries.
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