Bovis Homes profits improve as southern focus pays off | Business | guardian.co.uk
Bovis Homes expects a "significant" increase in profits after building more family homes in southern England and ramping up the number of sales outlets.
One of Britain's smaller housebuilders, Bovis has improved profit margins by focusing on three- to four-bedroom homes, with its average selling price rising to £162,400 from £160,700, rather than smaller houses and apartments.
David Ritchie, the chief executive, described himself as "confident" rather than "optimistic". "We're starting to improve profitability very significantly in a flat market. We're now a bigger business than this time last year."
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