Sunday, 15 July 2012

Property owners reduced to the hard sell, says report | Money | The Guardian

Property owners reduced to the hard sell, says report | Money | The Guardian

House sellers had a tough time last month, according to the property website Rightmove, which found someone selling a home in June had only 2.7 seconds to convince a buyer to view their property.
Adverts in local newspapers or on property websites are often the first place buyers go to search for a new home, but a drab living room picture or poorly written sales message can prove fatal to a deal when the small number of buyers means time is short, said the report.
New sellers outnumber successful buyers by nearly 2:1, said Rightmove, with miserable weather plus Olympic distractions adding to the challenge of selling homes this summer. Asking prices fell 1.7%, down £4,138, which is the largest drop in July for four years.
It is possible more buyers will emerge over the next six months if a more upbeat view of the economy by the Ernst & Young Item Club proves accurate.

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